Nuts and Bolts: Goodbye to the Lil Website That Could
On Tuesday, September 15, Heron closed down FBHeron.org, which was always intended to be a temporary web site to fill in while we launched a new, robust site and brand. The site intended to last just a few months instead had nearly a two-year run.
What was remarkable to me was how positive the feedback on FBHeron.org was in those 22 months. During this time we gained more than 750 newsletter subscribers, published more than 250 blog posts, had an average return visitor metric of 35% and achieved an average of roughly 2,500 visitors per week. Not bad numbers for a basic little WordPress site with no visuals to speak of.
It allowed us to experiment with content types and gave Heron a much-needed voice in the digital space. We were able to post our Investment Policy Statement, Clara’s president’s letter, create an influencer series, broadcast the latest updates and innovations in our field and keep folks abreast of the U.S. economic system in relation to jobs and poverty.
We have had a very good run and are grateful to all the dedicated visitors who came, read, and hopefully left more informed about ideas that will help our stakeholders.
So we say farewell to a dear friend. And a hello to something new.
The long-awaited Heron.org, our new site, hopefully fills the shoes of the old and fulfills readers’ expectations. Our blog got a new name and an updated look, and is still very much a lynchpin of our communications strategy, but it now has sister pages that hopefully provide a more in-depth look at our investment strategy, portfolio progress and operations.
Tell us what you think.